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Proposal Flow

The 11 artifacts (proposal arc 00-11)

#ArtifactWhat it does
00Pre-Market Flight SheetOperator-only analysis · color on asset · buyer pool · risk flags
01Proposal v1 (engagement)Broker engagement math · v1 · superseded by 05
02LOU Draft v1Vendor-model LOU · superseded by 06
03Build ProposalBuild doctrine · doctrine-outward order · the 6 components
04Board ProposalComp set + risk flags · category-definition framing
05Exclusive Listing ProposalDEFINITIVE engagement model · disposition · commission at closing
06Rep AgreementExecutable listing agreement · 11 sections · performance gates
07Qualification StatementOperator lineage · vocabulary as credential · 14 receipted proofs
08Buyer Profile5 personas · 8 verticals · ~80 named targets · MAGIC outreach
09Go-to-Market StrategyCall-for-offers · NEVER public price · 3-round bidder process
101031 Upleg StrategyParallel-track replacement-property · 45/180-day discipline
11Next Steps · KickoffEngagement awarded · 7 work streams · 30-day calendar

Five passes · five founder corrections · one complete listing package. See DefendableOS Pricing Philosophy for the comp-set framing.


🐝 Operator-grade · books and records · to the shed.

This is a foundational page in the DefendableDocs ecosystem map. The structure is committed · the deep content extends as the platform matures. Cross-references are live below.